Day 4 – The Good Samaritan (WRAL)

I spent my day riding around the triangle with Amanda Lamb, a reporter at WRAL, and Chad Flowers, her photographer. We started off the day at the Justice Center in Downtown. Amanda said that she started everyday there looking at all the arrest & search WRAL - Justice Center
warrants from the last day or so. She does this to see if any interesting cases come up that they might want to cover, or to see if any new leads on cases they are already working on. Mostly they look for cases involving people who would be a danger to the general public. Around the Justice Center the topic of interest seemed to be the arrest of two women who broke out into a fight the day before. Most of the reporters we spoke to were annoyed by the story because TVZ, or ABC11, was making a big deal about it because they had someone on the scene yesterday who was able to get video of the incident. I also got a brief tour of the building, I was told that things were pretty slow today as not much was going on. The highlight of the trip seemed to be the spotting of two women dressed in a Super Girl outfit and carrying a Piglet backpack.

After our visit to the Justice Center, it was time to start working on the story for the news today. After some debate, it was decided that we would follow up on a lead about a Good Samaritan from a motorcycle accident that occurred last night. It sounded much more promising than the story the station originally wanted to cover about a gym closing. Chad was a little worried about the direction of the story due to the fact that the driver of the motorcycle who ended up dying was the one who was at fault during the accident. So instead of covering the crash itself, it was decided to frame the story around what our Good Samaritan’s experience was.

Once Amanda was able to contact her we decided on a meeting spot out in North Cary. After a quick spot of lunch we met up with the young woman for an interview. She was very cooperative and I am very moved by her WRAL - Interviewing Ashleystory. She got to the scene of the accident, she thought, very soon after it happened. She pulled over to the side of the road and made her way to the driver of the motorcycle. She explained that he was in very bad shape, covered in blood, as well as not breathing and no pulse. She began to give him CPR. She didn’t stop until the police and EMTs arrived a few minutes later. She noted that she was the only one who was trying to help the young man. An older gentleman had come over to her but exclaimed that he didn’t know what to do, while all the other people either just watched from afar or didn’t stop at all. She was very vocal about her opinions on that matter.

Once the interview was over we headed back to the WRAL studio. There the footage from the accident the night before and the interview from today were going to be edited together. While Amanda was writing the script for her story I sat in a planning meeting for the news shows that evening. After that, I sat with the women at the news desk. They are the people who monitor all the police radios and other news sources to determine if anything news worthy is happening. If there is something interesting happening they will dispatch teams of reporter to the scene.

WRAL - In the Control Room
Once Amanda was done with the script, I went with her and Chad to film the bridge in the
control room and then to the recording studios to record the voice over for the package. Then I sat with Chad while he edited all the pieces of the puzzle together. Then the story was done and all ready to be aired on the 5 o’clock news. I left before they aired it on television but I got home in time to watch it.

Here is a link to the story on the WRAL website: http://www.wral.com/good-samaritan-stopped-to-help-man-after-crash-near-rolesville/15730542/

-CJ

Day 3 – From Print to Internet (N&O)

N&O - BuildingToday, I spent the morning at the News & Observer office in Downtown Raleigh. Despite initially having trouble finding the entrance to the building, I managed to arrive a few minutes early. Once there, I met Susan Spring the Director of Newsroom Operations.  I spoke to Susan for a little while before she gave me a tour of the Newsroom. She explained to me the basic layout of the floor and points of interest. They have a large screen on one of the walls that shows statistics from their website. She then showed me their research library, which houses a log of almost all the N&O papers over printed and other resources for the reporters to access for research. Then we met up with a group of 3 new hires and interns from McClatchy Co., their parent company. I walked around with them for a while as they were also taking a tour of the office. We also were able to sit in on the morning news meeting where all the reporters and other employees come together and plan out when their stories are going to be put up on the N&O website as well as whether they will contain video or not.

Once the meeting was over I met with one of their newer hires (she started Monday), Presley. She was hired specifically to work on a newer project of theirs called Collegetown. From what I gather, it is going to be used as a news outlet for the four major school in the Triangle: Duke, UNC, NC State, and Central. She was very determined to find new and interesting ways to get out the news out to people so that college students would be actively engaged in the content produced by the Collegetown site. She mentioned that they were planning on working with students who attend the college for articles since they would actually be there.

After speaking with Presley for a while I met two of the guys who handle photo and video editing. I had a lovely conversation with them about media and how people interact with videos. We talked about how videos are presented, what goes into them, as well as how&when people view them. We also spoke about video games a little bit, and how they have affected the media.

Lastly, I spoke with an investigative journalist, Daniel Kane, who was not a fan of his job title. He is a strong believer that all journalists no matter what they work on or where, they should all be investigating and asking “Why”. Daniel was the one who broke the story about the “Paper Class” scandal at UNC. He said it stared out as a different story but evolved when he found the discrepancies in the grade books. He thinks journalism is a good way to bring attention to things that are broken so that they might get changed.

Overall, visiting the N&O was a lot more exciting than I originally thought it was going to be. I found the varying opinions on the direction of the paper news to be very interesting, as well as the amount of both new and old technologies present at all the desks. I also got a t-shirt! AND A COOL PEN!

-CJ

Liza Day 2: I Think I’m Going To Like It Here

Fortunately my second day at McKinney was just as successful as the first! I felt more comfortable in the office and I definitely could tell I was starting to get the hang of things. I continued searching for footage to be used in the pitch, as it’s essential for the editors to have a lot of options to choose from. In addition to Getty Images, I use Vimeo and Youtube to collect different types of rips. Instead of simply downloading these videos, I use Snap-Z (like the snipping tool but for videos) to save the exact portion of the video I need.

Around lunch time, I met with Miriam, another producer at the agency. She explained how McKinney functions and how things normally look throughout the month. McKinney has worked with Kristen Bell and Dax Shepard for many Samsung commercials. They also make commercials for Crocs, SEC ESPN, Sherwin Williams Color Chips, Mentos, and possibly the new pitch! I was surprised to learn about all the different components that make one commercial happen. For example, if you are working with animals, an animal trainer and veterinarian of some sort need to be present at the shoot. If you are filming a commercial for paint, a medic must be on set because the paint is categorized as a “chemical” or “poison”. Furthermore, I enjoyed asking questions and having a deeper understanding of the work life in an advertising agency.

Link to McKinney’s website: http://www.mckinney.com

I decided to work though lunch and continue collecting footage. Tomorrow, we will discuss music options and I’ll get to see what an editor does compared to a producer.

-Liza

Day 2 – How Does This Look? (FOX50)

Fox - WRAL News RoomToday was my second and last day with the folks from FOX50. I started the say trying to find my way to Kevin Kolbe’s office through the maze that is the FOX50/WRAL office. Luckily I found my way pretty quickly. This morning I spoke with Gayle more in-depth. She works with graphics mostly, but she used to do animation as well. We talked a lot about how art and composure is really important not just in graphic but in promos and ads as well. She works with the other people in the department to make sure everything looks goo color and composure wise. She reinforced the fact that the people she works with are all people who would never be able to work on an assembly line. They would be bored to tears and frustrated because they weren’t able to be creative. Not only would they be very slow, but nothing that came off the assembly line would work, probably because they were trying to see what would happen if they changed the way something was done. I also had a long chat with her about fonts and how to choose a font for every situation.

After I spoke with Gayle, I was able to accompany Glenn, who I met yesterday, out on a shoot. We drove out to Catering Works, who incidentally catered the Charger Derby at CA, so that Glenn could get shots of their food. We started out by interviewing the florist who works there. Fox - Interviewing the FloristThen, we moved into the kitchen to get some shots of the people cooking the food. After that we went and actually got shots of the food. Watching Glenn work was mesmerizing. He would go from one shot to the next without thinking about it, just shooting what ever he could at the time. he was doing all this while he was giving me tips about shooting and explaining what sorts of shots he was getting. He was explaining how he goes about setting up a shot, how to keep the shots interesting, making sure that there wasn’t too much space, and more. Then we got to eat the food! And man was it good. Sadly because Glenn and I were the last ones to sit there were no chairs left at the main table so we got to sit at a different table in the corner. It gave me time to ask him more questions which was nice. After the lovely food was all gone we interviewed one of the women who runs the company. She was very nice, and Glenn made her feel very comfortable despite having a camera in her face. He is very good at what he does. Sadly I can’t remember her name, but she was the one who developed the program that they use to pretty much run their company. She doesn’t even have a background in programming. I was very impressed. After that interview was over it was back to the FOX50/WRAL studio.

I spent the rest of the afternoon with Marc. His official title is the Senior Promotional Producer, or that’s what he told me. He is the one who edits promos and other project that the group works on. He walked me though the process of creating one of their summer promotional videos. First outline what you want to include or see in the promo. Fox - Editing KeyboardNext create a rough script that lays out the promo. Then, finalize the script and story board the promo so that it goes from words to a visual layout. After that, create all the necessary graphic and other elements that go into the promo. Finally, Put everything to gether and make sure it looks good. Marc also gave me a lot of awesome resources that I can use for my own work. When it was about time for me to leave today, he asked if I wanted to go see the server room up in engineering. I said yes and we went on an adventure through the maze to find our way there. We found the room, but it turned out that Marc didn’t even have access to the room. Nonetheless it was still cool seeing the server room through the windows. It looks the same as it does in the movies. Finally it was time for  me to leave, and as I was leaving Marc said “Remember, free things and keyboard shortcuts”. Don’t worry Marc, I have all the sites written down. No way am I passing up free stuff.

-CJ

Liza Day 1: “The Intern”-Coming To Theaters Near You

Today was such an educational and successful day at McKinney Advertising in Durham! As soon as I walked into the office, I was given my own desk, a MacBook Pro to use for the next two weeks, and a personal key card to get me in and out of the space. They welcomed me as one of their own with lots of assignments and tasks to complete! Josh Eggleston, the VP Executive Producer, introduced me to the staff and updated me on McKinney’s current projects. We had a meeting at 11:30 to discuss the 14 commercial rips McKinney is currently preparing for a new pitch. Although I’m not allowed to discuss the content of the commercials until they are complete, I did have the opportunity to work with their real scripts and search for stock footage to use for their rips. This is an essential process of creating a commercial because it is what an advertising agency presents to their clients before actually going out and filming the commercial. I used a website called Getty Images to gather hundreds of clips and create a “mock” commercial which would be sent to the editors and then presented to the possible client as an outline.

Around 3:00, I realized I was getting pretty hungry, so I walked across the street to Only Burger and ordered a delicious Veggie Burger. McKinney’s location is phenomenal as it is right across the street from DPAC and the Durham Bulls Stadium. I’m walking distance to such fabulous cafes and restaurants, so I know I’ll never go hungry working at McKinney.

I decided to stay a little later and continue working on my assignments, so the day ended around 6:00 pm. I’m looking forward to continuing the pitch and starting a documentary later in the week!

-Liza

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Day 1 – So Many Screens! (FOX50)

Fox - CBC Front 1

Today I visited the FOX 50/WRAL studios in downtown Raleigh. There I met Kevin Kolbe who showed me around the studios a bit. First Stop was the master control room. All of the channels run by this station are controlled by the people in these rooms. These are the people who change between the program and the commercials, as well as make sure everything is working properly.  After the brief tour of some the other facilities such as the small and large scale studios, Kevin took me to a meeting where he and his co-workers meet every Monday. There I met Sierra, Pete, Gayle, and Mark. I listened to a fascinating presentation about color and psychology. Fox - Master ControlI spent the rest of the morning with Sierra seeing how she edits the website and how she goes about adding new pages and promoting the shows on the site, funny enough they use WordPress for their website. She also went over how she runs the FOX50 facebook page. I then worked with Pete for a while after lunch. He handles the some of the promo editing. He showed me how they go about doing their editing, at least for the Steve Harvey Show Promos. I also got an early look at the new season of So You Think You Can Dance: Next Generation. To finish off the day I met David Crabtree, an anchor for WRAL. He introduced me to a whole bunch of people in the News Room, from other anchors to editors and others in production.

Over all it was an amazing day, and I really look forward to going back tomorrow!

-CJ