Liza Day 8: Don’t Cry Because It’s Over, Smile Because It Happened :)

All good things must come to an end, but I sure am glad I got to spend my Discovery Term Internship at McKinney!

We started off our morning in a conference call with other Production members, Habib and Chau, who were in LA working. As our focus for today was HB2, we reviewed the possible cast list, script, and location options. I enjoyed observing how a story board/vision can come off paper and become a reality.

Later in the afternoon, I had the opportunity to research the cast and locations to create a presentation board for the team. This was posted on one of McKinney’s magnetic boards, which can be found all over the office to give the staff the opportunity to pin up their ideas and collaborate with one another.

By the time I finished doing this, it was time to head home. I said my goodbyes and thanked everyone for giving me the opportunity to experience their life at McKinney and introducing me to the current projects. As I was heading out, I had the chance to meet with Nick (editor Nick) and ask him questions about the programs he uses to cut and create movies. I’m planning on making a documentary this summer on my trip to Europe, so it was helpful to have a professional to discuss the best way to execute this. He even gave me his contact info and said he would be happy to help me in any way needed. 🙂

This was a great way to end the day, and hopefully I’ll be able to come back and spend more time at McKinney again!

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Liza Day 7: A Whole New World

Today, I experienced a new perspective going from Production to the Creative Strategic Department! It was a whole new world.

To start off the morning, Regina and I were crunched on time so we didn’t scout for possible HB2 locations. Instead, I continued updating Smart Sheet and reading over the new script.

Around 1, I was called for lunch duty. I ran over to Only Burger and grabbed the team’s lunch for the day. Everyone has to do lunch duty at some point!

After snarfing down my delicious Veggie Burger, I got to sit in on a meeting conducted by 3 members of the Strategic Department at McKinney. This was SUCH a cool experience and I was so fascinated that my interests (psychology and media) exist right here at an advertising agency! Chris Walsh, the Director of Consumer and Business Insights, introduced me to the “model” McKinney has used for the past 13 years and how it needed to be updated. In addition, we watched a video called “Marketers Are From Mars and Consumers Are From New Jersey”, which nailed the psychology around consumer preferences. I encourage you to check it out, it’s hilarious!!

Later in the afternoon, I attended a team debrief “Tune In.” This is the meeting where they review McKinney’s current projects and track each department’s progress reports. This furthermore gave me an insight into how complex, yet integrated the world of advertising really is.

Regina and I stayed late to miss the traffic, so I continued working on the Olympic Project and HB2.

-Liza

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Day 8 – Just Listen.

Today was my last day working with Trailblazer Studios, and the last day of the Work Experience Program. I have super happy with my experience and am so glad I was able to do it. At first I was really worried about whether I would enjoy the experience or not, but I am super happy about how it turned out. Now. On to the more important stuff.

I spent the day with a few different people in the Audio/Sound Design department. It wouldn’t be a day at Trailblazer without a Review session. Today’s wasn’t as long as the one yesterday, mostly due to the fact that yesterday we were reviewing a two-hour episode compared to today’s half hour episode. The room was full of people, not that it was a large room, but there were about six of us in a room made to hold like three. This review was also a lot different from the other two I have done. This is because we were looking at it from an audio standpoint and not a visual or content standpoint. It’s not something I’ve done much of before. I wasn’t even able to pick up on a lot of things that these people mentioned, even after I heard it a bunch of times. TBStudios - Surround Sound

After the review, I got a more in depth tour of the Audio Department’s studios. They have one review room, one smaller composing/editing room, one composing/ recording booth suite, and one room that had complete surround sound (Pictured on the right). The guy who usually works in there was sick, but he does the mixing for the bigger projects. Thus the surround sound studio.

After the tour I sat with David, a sound designer and avid guitar player. He does everything from mixing the audio on shows to writing/recording his own music. He was working on a song and he went through his process while creating these songs. He even whipped out his guitar and started playing the song he was showing me.

Once we had all eaten some lunch I sat in with Aaron, director of music and sound operations as well as a composer, and an intern who is working with the sound department for the summer. He showed us the programs he uses to compose and a couple of demos he has worked on over the years. The first thing he showed us was a current project of his, a SAS promotional video. He wasn’t too happy with the music and ended up making a lot of changes to it later in the afternoon. He also showed us some animated shorts that he composed the music for, one of which as a collaboration with another Trailblazer employee. Lastly he showed us the same video clip but with about four different audio tracks/composers. It really showcased how much music affect how one views a commercial and how the tone or beat of the music draws your eye to different parts of the shot. It was an aspect of movies and other kinds of media that I hadn’t really delved into much.

I have really enjoyed my time at Trailblazer Studios and met so many awesome people. I hope that I can work with them again in the future.

Day 7 – The Review Room

Today was my second day with Trailblazer Studios, and today I worked with the post-production department. I spent the day reviewing an episode of Sister Wives with a group of editors and producers who have been working on the show for a while. There were four of us in the room and one gentleman who called in from L.A. There was the editor/finisher, Alan, who does most of the final touches on the show such as stabilization, color correction, and brightness adjustments. There was also a coordinator from Figure 8 who is a producer of the show, as well as a woman from Trailblazer Studios. The specific episode of sister wives we were reviewing was a two hour special. The whole review itself took about three and a  half hours total. However, after the review the editor still had a lot of work left to do making sure the show was ready to send to TLC. Despite a few connectivity errors with the guy calling in from L.A. the review went very well, or not very well depending on the point of view. From what I was told there were more fixes than normal which would mean more work for Alan, but good that they were able to fix all of the them, so long as Alan had time. Alan talked to me a little bit about the things he was  trying to fix, and I learned a lot by listening to the kinds of things that were noted both during the review session and while Alan was editing. I will definitely keep those things in mind the next time I go out for a shoot, or sit in the editing booth. Ha! That rhymes. TBStudios - Finishing Room

Liza Day 5: It’s Friday!!!

Today was such a chill and relaxing day at McKinney. We presented the possible rips to Jonathan, the head of Creatives at the agency, and it was a success!! After hearing Jonathan’s positive feedback, the team now feels good about the business pitch and will continue editing and putting together the rips. 🙂

Every Friday afternoon, McKinney has an event called “Pub” where everyone gathers, eats pizza, has some drinks, and celebrates the work accomplished in the past week. It’s also a time to get excited for the weekend ahead! I think having a balance between work and enjoyment at any business is crucial because it lets the staff take a break from their busy schedules and socialize with their colleagues. The pizza was delicious btw !!

I continued finding rips and sitting in group discussions until it was the end of the day. I’m looking forward to seeing Regina Tuesday and I can’t wait to hear about her trip to LA!

-Liza

Day 6 -The Business Behind Production

Today was the first of three days I will spend with Trailblazer Studios. Today I spoke to people in their production department. When I first arrived I met with Tom Waring, the CEO of the company. He game me a tour of the facility. They have one large sound stage that they can rent out to companies that want to use it. It is one of the largest stages in the Triangle area, rivaling that of a stage in SAS. They have another smaller one which they have converted into office space for some of their production people. They also have many edit bays, both online and offline, as well as two sound studios. One for surround sound and one for music. They also have a few rooms called “Finishing Rooms” where people do color corrections and other final edits as well as show the final product to the clients. The building had a much different feel than the news studios I went to last week. It felt much more relaxed and casual. Even so, the Trailblazer office felt much more closed compared to the open concept that most of the news rooms had.

After the tour, I spoke with the executive producer of the show Salvage Dawgs. She went through the process of planning out shoots and episodes. She showed me an episode and explained to me what sorts of notes she takes to send back to editors who make the final cuts of the episodes. She also explained how the channels order shows and how long they have to be. After I met with her, I spoke to the producer of Kate + 8. She went over budgeting and scheduling with me. She and most of the other people in production are in a “dry spot” currently because they are all between shoots. Either that, or they are out shooting on location.

After a nice lunch with some of the other employees/interns, I spoke with the producer for Salvage Dawgs. We sat in their main studio for a while talking about the film industry. college, job opportunities, as well as what he has been doing at Trailblazer. I then sat with the show-runner of Kate + 8. He went over how they handle shoots, how they plan them , and what his role is between the companies and the talent. Then, I spoke with a production assistant who works on promos and write ups for new shows. He was saying how he enjoys his job despite being on the bottom of the totem pole in this case because he can work with all the departments.

Overall, I really enjoyed the day. I look forward to working with their post-production team tomorrow.

Liza Day 6: The Switch

It was fun to be back at McKinney after a long weekend. Now that Regina has returned from LA, I’m switching from the business pitch and focusing on a Possible Summer Olympic Project and the HB2 Project!

At 10 am, Dr. Mac came to visit the space and meet Josh and Regina. I enjoyed showing him around and introducing him to the company. At 10:30, Regina and I attended a meeting where we discussed the progress and schedule of the possible . After that, I conducted some research and put together a word doc illustrating some very specific information regarding the Olympic Project.

In the afternoon, we had one more meeting to regroup the Olympic Project before I switched gears to the HB2 Proj. I used Smart Sheet (similar to Excel) to list out the cast members, locations needed in the doc, possible props, and music selections. It was fun to explore Smart Sheet and learn how to use a new program.

Looking forward to photographing and scouting the locations for the HB2 Doc tomorrow!

-Liza

Day 5 – What Does This Button Do? (WNCN)

Day 5 was an early one. I was scheduled to arrive atWNCN - Dishes SEVEN in the  morning! It was a little rough at first, but totally worth it. When I arrived I met John Lindsey, a news director at WNCN. He gave me a quick tour of the building before we started doing anything else. After the tour I sat with John in the control room as he explained how they do the cut ins. Cut ins are, well, when the station cuts into the national programming to do local new and/or news. These happen at specific times in the program which are broadcasted to the local stations. The director of the cut ins will code the program they use before they begin. The director, the sound editor, and the camera operator all work together to produce the cut ins. I sat with John during the first cut in. Funny enough as he was trying to code the show he coded the wrong one so he pretty much winged it. It was a bit sloppy but it seemed to turn out okay. For the next cut WNCN - Sound Boothin I sat with the sound editor. He control the levels of all the different sound inputs, such as microphones, any music, and sound from videos. He makes sure that nothing is too loud or too soft and that all the needed pieces can or cannot be heard at a given time. While they weren’t doing cut ins myself and an intern got to mess around with the sound board and coding the show a little bit. For the next cut it I sat with the camera operator in the studio. She controls where the cameras are facing and makes sure that they are in the right places at the right times. Earlier in the morning she also sets up all the camera angles for most of the day. She is the one who cues the reporters or meteorologists as well. She makes sure they know how much time is left in the spot which is fed to her by the director in the control room. She was a very funny woman who was almost always singing into the coms. For the last cut in I sat with the director in the control room again, only this time it was the intern who was doing the directing. She did a very good job, everything went according to plan.

Once I had spent about two hours in the control room/studio, I sat in on a news meeting. The reporters that were there along with the producers of the news shows that day were discussing what stories they had or expected to get that day. After the meeting was over I sat with the producer of the 12 o’clock show. He was setting out what was going to go when and picking out clips from footage for the editor to edit together for the packages he needed. I asked him a lot of random questions about things I saw int he room. I asked him about things such as the analytics system they use, it’s the same as the N&O, in what circumstances do they like using live shots vs. pre-recorded shots, what he does on a standard day,  and others.

After that I sat with an editor for a while. He was the one who was working with the producer of the 12 o’clock to edit all the packages he nWNCN - Technical Difficultieseeded together. The editor had a tv in his edit bay that I ended up watching a bit, then suddenly the feed went down. For some reason, I never found out why, the channel began to experience technical difficulties. When the station first sort of came back online I was told that it was showing their old logos and color schemes. They were recently partnered with CBS locally and so they changed their look. The editor told me that the corporates probably wouldn’t be fans of the fact that 1)  The station went down, and 2) That they were showing older logos. After about 15-20 minutes the station came back on.

Then just before 12 I went back to theWNCN - Control Room control room to observe the 12 o’clock news from behind the scenes. Coolest part was I got a mini job. I was tasked with pressing play on a live streamed view of the beach just before it was supposed to be shown live, so that we wouldn’t run into ad problems after the original feed broke down. The show itself was pretty standard, but really cool getting the back stage look at what goes down.

Liza Day 4: The Favorite

Out of the four days I’ve been here, today was probably one of my favorites. I came in and got right back to work on finding footage. Around 11, Josh and I sat down for coffee and discussed my interests and which department they would best fit into. I’ve mainly been working with production this week (as I’m shadowing an Executive Producer), but I found it fascinating to learn about all the different departments and how they play a crucial role in what McKinney does as an agency. Josh grew up in Taiwan and then moved to NY in high school. By the age of 17, he knew he wanted to make movies and attend art school, which I find very impressive. As I mentioned in the last blog, I asked Nick similar questions about his path to production and advertising. Listening to Josh tell his “life story” was extremely intriguing as Nick and even Miriam had completely different lives before McKinney than the life Josh had. Moreover, I love hearing about how people with distinctive backgrounds can end up working together for the same agency. Josh also introduced me to possible work experiences and internships I could consider when finding a job in the film and media industry. As I know Josh is extremely busy, I appreciated his insight and the time he took to discuss life as a producer with me.

Before the 12:00 meeting, I met with Erin, a studio artist for McKinney. She studied graphic design in college, something that has always interested me ever since I was in middle school! Erin walked me through her current project with “World of Coke.” She designs all the still advertisements for McKinney’s clients such as billboards, magazine ads, newspaper ads, and so on. I was amazed to learn that every single advertisement (picture, super, etc.) can only be used once. For example, an ad in a newspaper can’t be transferred and used on a billboard. An ad selling Coke in a specific magazine also can’t be repeated and used by another magazine company.
Additionally, Erin showed me Coke’s Brand Guideline that discusses the do’s and don’ts when McKinney is their AOR (agency of record). Each one of McKinney’s clients has a Brand Guideline, but it was so cool to see the detail a large company like Coke went into when creating a permission document. I realized that as a studio artist, the intersection between mathematics and design is used day in and day out. Because my two favorite subjects are math and any type of art & design, I was thrilled to learn about this possible career option.

At noon, I headed over to the conference room to sit in on a meeting for the new pitch. I enjoyed seeing the Creatives (who come up with the commercial idea), the producers, and the editors come together and review the work they’ve accomplished so far. We were able to watch a few complete commercial ideas, and I even saw my footage being used in almost all of them!

After watching certain commercial videos, the Creatives would respond both positively and negatively. For example, one Creative said “I’m not feeling what I want to feel.” He recommended changing the music and replacing some of the clips. “The contrast of the footage needs to be more jawing and more exciting”, said another Creative. I found it amazing to see how they came up with this “vision” and know exactly the way they want it to be executed.

After a delicious veggie burger at Only Burger, I came back to the office and continued working on my assignments and searched for more footage.

I’ve learned so much within my four days here, and I can’t wait to continue learning more!

-Liza

Only Burger

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Creating Ideas

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Such a modern space!

 

Liza Day 3: Hard Work Pays Off

What can I say, each day at McKinney seems to keep getting better and better! Throughout the morning, I continued searching Getty, Vimeo, and YouTube for all kinds of footage. In total, I’ve probably downloaded around 150-200 different videos and clips! This shows how important it is to have many options to choose from when making a rip. Also, because of the “perfectionist” I am, it takes me hours to find the “right” clip that I think would work well in the Creative’s commercial idea. I’ve had lots of fun doing this though because I then am able to see my footage come together and turn into a possible video that will be presented at the pitch.

After lunch, I observed how the two editors- Erin and Nick- take stock footage and turn it into a clean and curated video rip. This was awesome for me because they use a similar program that I’ve used in the past, Final Cut. I’ve worked with this program at home and in CA’s Video Productions Class to make edits, so I enjoyed seeing something I do for fun being executed in the real working world. Thank you Mr. O’Neill for introducing me to Final Cut last year! My experience using it has already paid off!:) Additionally, it was rewarding to see that Nick was able to use some of the videos and clips I selected over the past couple of days.

Towards the end of the day, I was able to meet with a different Nick who is a producer at McKinney. I asked him a lot questions about his career path and in particular, how he ended up at McKinney. It’s interesting to hear about what each staff member studied in college, whether they knew what they wanted to at an early age, and what brought them to the agency! Additionally, I’ve loved having the opportunity to connect with the staff here and observe their role in McKinney’s day-to-day routine.

Looking forward to my day tomorrow!

-Liza

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the entrance

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finding footage