Well there you have it- just like that I’ve finished my last day of interning at centerline! I woke up this morning just a touch earlier than usual so that I could attend another one of the thursday morning agency talks. I’m not sure if I mentioned this before so I’ll fill you in anyway- this time is typically when the entire building has the chance to come together and watch an employee deliver a talk and share some of the cool stuff they’ve been working on. Today was also the day of my Snap chat takeover where I captured a bit of a day in the life of a student ambassador ( the snap feed is inserted above). However, because it was my final day, I wanted to do something where I can leave just a wee mark of who I am on Centerline one last time. Throughout my weeks at centerline I’ve seen some exceptionally talented individuals who work incredibly hard to put out the best content that they can. Whether it be Valentina and her leadership and communication skills, mike with his artistic abilities, brittany with marketing concepts or Tyler and his infectious creativity, every individual at Centerline has something amazing to contribute. Often in the mix of the fast paced agency environment it seems that maybe people don’t get the time to just sit back and recognize someone that they’re thankful for. So because of that I wanted to focus my Snapchat thread today on going around and asking people who they’re thankful for at centerline. Of course I wanted to make the feed interesting so that people would tune in, but I mainly wanted to just spread a bit of final positivity. Hopefully with that I was able do the best I could with this little opportunity of fun I was given. Throughout the day I also got to work with Courtney, a graphic designer, on making a phone background and some headers. Seeing as I find fonts and colors extremely therapeutic this was absolutely my cup of tea. As the day winded down I chatted with some of the employees that I’ve gotten to know one last time before I headed on back to High School life. It was bittersweet to leave as I’ve met so many wonderful people, had so many opportunities, and have had an experience that has been absolutely invaluable.

Sam and the other Centerliners, as I know you are probably reading this, Thank YOU! I appreciate you all and recognize just how hard you work, and that work goes towards making really amazing content. Thank you for the opportunity.. you have been so generous and friendly to let a 17 year old be a part of an agency for a couple of weeks.

Evie.

Today at centerline I was provided with an opportunity to see what I could contribute to a marketing agency. As soon as I walked in I met with another woman from the accounts department who pretty much immediately gave me an assignment to work on.

She asked me, ” How are you with writing?” I said I loved it, and she told me about a project she’d give me a shot at. The project, without breaching my agreement of confidentiality, is for editorials and press releases for a pretty major event. Really what she asked me to do is come up with tag lines and phrases to place over the pictures that had to embody a few specific themes. I went to work on those for about an hour and composed a spread of around seven different options. For this project I really had to think about how I could best encompass the themes of passion and strength into a brief and powerful message. Later on I showed her what I came up with ( which was just a touch nerve-racking)  and received really amazing feedback. In fact there was one specific tag line that I came up with which she noted she found really beautiful. Upon her request I sent those over to her to review again, and so who knows, maybe I’ll end up having it selected! For the second part of the day I met with Tyler an ACD ( associate creative director) who was just heaps of fun. We walked around through all the departments as he recreated a typical day in his life, and just chatted to everyone! He explained that his job  as an ACD is about 80% oversight and 20% doing, as he creates creative visions and concepts, but also has to oversee the entirety of the process from start to finish. Because he is always so busy and constantly moving around he showed me his preferred method of transport around the agency- a razor scooter. I sat in on a couple of meetings, one being a team process meeting and another being a client review and then before i knew it the day was over. Another cool day down!

Evie

When you think of music, marketing is hardly the field you most directly associate it with. In fact, you’d probably think they have little to no relation what so over. However, I discovered today that the two, and especially within Centerline, are pretty much dependent on one another. I spent today with a digital sound designer who’s job is to ultimately transform a soundless video into something inspiring- its a heavy task to say the least! His work ranges from embellishing videos with popping noises or the squeak of a hamster, to entire full production songs. His desk area was decorated with an array of gadgets and instruments with a large synthesizer, electric percussion board, guitar and  trumpet to name a few. He showed me how each of the digital synthesizers and percussion boards work and being a musician myself it was a really cool experience. We watched some of the projects he’s worked on in steps: beginning with the original video submitted to him, then the first layer of music added,then the other and so on. As the process progressed I was able to see how the entirety of the video’s vibe would change at the simple addition or subtraction of an instrument. It really is amazing just how much music and sound can turn a fairly complex video of software jargon into something beautiful or funny or interesting. After my time in sound, I sat down with a woman from the strategy department, which is a fairly new department at centerline. I heard about her job and the purpose of strategy at the agency and the consulting work that she does for clients. We also went into discussing her work and education in PR and the experience she had at working at big PR agencies in New York and what lead her to centerline. Through talking to her I was able to learn a bit more the marketing and PR industries, and the diversity within agencies. I’m starting to get excited about all the places I’ll be in years to come!

Evie

  

When I first heard I was interning for a marketing company I had absolutely zero expectation of having some of the opportunities I’ve had so far. Sure I assumed I would get to see some fascinating projects or meet many talented individuals, however I never assumed I’d get to have a day like today. For the first half of this lovely and shockingly hot thursday, I spent my time listening to a company presentation and then sat down with one of the graphic designers named Sarah. I saw much of her work and sat in on a meeting that she had with some of the other members of the creative team, the project managers, and the creative director. She was working on a website page for a company that I can’t disclose, however it was really interesting to see the details that go behind creating a website. We discussed the various requirements certain brands demand, such as specific color palettes and prints to include and also looked at what a typical finished project would look like. Following that I got to sit in on a pretty important meeting with Sam and some of the marketing individuals for a pitch they were giving their client. I really got to see first hand the process of pitching varies ideas, receiving client input, and then coming to a compromise and a clear consensus. The meeting went perfectly for the team, as their ideas seemed to have gone down extremely well with the client. The creativity involved in the marketing process was really wonderful and out of all the experiences so far I’d say it made me feel the most in my element. As I was listening I loved just thinking of my own solutions to the problems the clients proposed, and really seeing what sort of concepts I could come up with. The sheer amount of creativity, especially when transforming quite a flat product into something exciting and entertaining, was impressive to say the least. After the success of the meeting I headed over to CAM to visit a shoot for a video Centerline was making for one of their clients. Getting over the beauty of CAM and the building itself was one thing, but watching a shoot in the place was just a whole other experience. I got to see up close the tedious precision that goes into video shooting and some of the vast equipment used. For anyone who knows me well they know that there’s nothing I love more than a photo or a video shoot ( other than Beyonce, asian food and harry styles), so today was definitely a special one. It was so worth the $40 parking ticket!!

Evie