My second day at centerline was certainly up my alley! For the first couple hours of the day I talked to a woman here who works as the head of marketing for Centerline itself. By that, she explained, she is responsible for getting Centerline’s name out into the world as much as possible. The job entails finding gigs for the CEO to speak at, nominating the company for new titles and awards, and really just marketing Centerline in a way that attracts as much positive attention as possible. She is also responsible for much of the marketing at devolve- a Coffee shop and urban retail store hybrid created by the CEO here at centerline. One of the projects she has been running is a Haul Series, where she recruits popular figures from the area and invites them to choose some of their store favorites. These favorites, along with a photo shoot and casual interview, come together to create a post for the website. The incentive, beyond simply attracting cool people to the store, is the hope that these figures will share the post and the experience via their own social media platforms. Today I got to tag along to one of their meetings with the next figure of their series: Scott Crawford, former executive chef of standards foods and creator of Crawford & Sons. I sat at a restored wood bar table with my lap top and watched the meeting. They spoke to scott about his career and future endeavors over coffee and then proceeded to take him around the store. The photo shoot is likely to occur later on within the next few weeks and will definitely be a cool opportunity to experience! I think today my greatest take away was seeing how many opportunities there are within the world of marketing. Not only does it open doors to meet so many successful and lovely people, but it also provides you with some of the coolest environments to be surrounded by.

Dr. McElreath you were right- this place really is cool ( I wonder how many times I’ll be using that word over the next couple of weeks).

As my first day at Centerline comes to an end, I believe It’s safe to say that things are looking promising. Entering the professional world was daunting to me, and for a multitude of reasons. My age and lack of direct experience with the marketing industry especially, are two examples that probably make me the most apprehensive. That being said, however, I think the opportunity to learn about something beyond anything I’ve experienced Is far more important than my anxiousness for being pushed out of my immediate comfort zone. Fortunately for me, centerline didn’t make the transition difficult. On my first day I’ve already seen some of Centerline’s strongest attributes in all their glory. The unique architectural style, urban vibe and welcoming employees stand out the most to me. Work spaces here are surrounded by white board walls, and egg shaped chairs dangle from the ceilings. The building is devised pretty much into departments, ranging from animation and video production to editing and client recruitment. As my first day was ultimately focused on getting settled in I got to do a bit of research on Centerline’s marketing work as well as watch one of their round table discussions on retargeting. I learned quickly that centerline’s largest focus and almost mission statement, if you will, is on content based marketing and creating a product that tells a story. I’ve gathered that the work that goes on at centerline is an absolute synthesis of department upon department that eventually results in one cohesive product. Throughout my day I also had the opportunity to sit down for a thai curry, walk around downtown raleigh and talk to one of the agency writers about her time at NYU. Throughout my weeks it looks like I’ll potentially be doing a Snap chat takeover on the Centerline account and maybe even go to one of the production shoots. From the wise words of Annie- I think I’m gonna like it here!