We started today at SAS’s other location, 940 Cary Parkway. Courtney led a “workshop” on social selling to new SAS marketing employees and helped them use LinkedIn and other social networks to their advantage. I was in charge of recording the video for the workshop, which she would later put online for a bigger audience across the world. The employees were newly hired to the marketing /selling teams at SAS, and are given hundreds of companies that they need to try to sell the SAS technology to. They all made comments about how amazed they are about being able to connect and find people on a new level through social media. One of the most interesting things that Courtney talked about was how to connect with people through social media on a personal level, rather than just through an online presence. Through LinkedIn, she was able to pull up connections that she shared with her potential “targets,” as she called them, which would make it easier to make a direct and personal contact. For example, one of the students in the class was working on closing a deal with Pinterest. Courtney was able to pull up an employee of Pinterest who had experience working with SAS and had worked at Target, another business that uses SAS technology. There are so many tools to use in social media that enhance the ability of sales employees, it was very cool to learn about it today!