Today, I experienced a new perspective going from Production to the Creative Strategic Department! It was a whole new world.

To start off the morning, Regina and I were crunched on time so we didn’t scout for possible HB2 locations. Instead, I continued updating Smart Sheet and reading over the new script.

Around 1, I was called for lunch duty.  I ran over to Only Burger and grabbed the team’s lunch for the day. Everyone has to do lunch duty at some point!

After snarfing down my delicious Veggie Burger, I got to sit in on a meeting conducted by 3 members of the Strategic Department at McKinney. This was SUCH a cool experience and I was so fascinated that my interests (psychology and media) exist right here at an advertising agency! Chris Walsh, the Director of Consumer and Business Insights, introduced me to the “model” McKinney has used for the past 13 years and how it needed to be updated. In addition, we watched a video called “Marketers Are From Mars and Consumers Are From New Jersey”, which nailed the psychology around consumer preferences. I encourage you to check it out, it’s hilarious!!

Later in the afternoon, I attended a team debrief “Tune In.” This is the meeting where they review McKinney’s current projects and track each department’s progress reports. This furthermore gave me an insight into how complex, yet integrated the world of advertising really is.

Regina and I stayed late to miss the traffic, so I continued working on the Olympic Project and HB2.

-Liza