Today at centerline I was provided with an opportunity to see what I could contribute to a marketing agency. As soon as I walked in I met with another woman from the accounts department who pretty much immediately gave me an assignment to work on.

She asked me, ” How are you with writing?” I said I loved it, and she told me about a project she’d give me a shot at. The project, without breaching my agreement of confidentiality, is for editorials and press releases for a pretty major event. Really what she asked me to do is come up with tag lines and phrases to place over the pictures that had to embody a few specific themes. I went to work on those for about an hour and composed a spread of around seven different options. For this project I really had to think about how I could best encompass the themes of passion and strength into a brief and powerful message. Later on I showed her what I came up with ( which was just a touch nerve-racking)  and received really amazing feedback. In fact there was one specific tag line that I came up with which she noted she found really beautiful. Upon her request I sent those over to her to review again, and so who knows, maybe I’ll end up having it selected! For the second part of the day I met with Tyler an ACD ( associate creative director) who was just heaps of fun. We walked around through all the departments as he recreated a typical day in his life, and just chatted to everyone! He explained that his job  as an ACD is about 80% oversight and 20% doing, as he creates creative visions and concepts, but also has to oversee the entirety of the process from start to finish. Because he is always so busy and constantly moving around he showed me his preferred method of transport around the agency- a razor scooter. I sat in on a couple of meetings, one being a team process meeting and another being a client review and then before i knew it the day was over. Another cool day down!

Evie