UNC Press: Production & MORE FREE BOOKS!!!!

Hey folks! I’ve been at UNC Press again today, looking at more FREE BOOKS (!!!!!) and also visiting with the Production and Marketing departments.

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Production is where all of the copy-editing, cover and illustration design,  typesetting, and page proofing happens: all things that make sure that the final book looks polished!

Here’s an explanation of all the terms I threw into that sentence above:

Copy-editing is the process of editing “copy”, or writing, into something with correct grammar, spelling, and free of anachronisms or other inaccuracies. It’s different from “developmental editing”, which is the process of editing away errors in thinking or ideas, and different from “proofreading”, which is the process of editing again for things that copyediting might have missed.

Cover design is what it sounds like– but also the process of deciding what color the end papers (the paper glued to the “case” or hard cover of a book) are, what color the stitching is, whether the book will have a “printed cover” (where a printed paper is glued to the case of the book), whether the cover will be cloth, and  designing the “jacket”. Obviously, there’s lots of details that go into the design of the actual book!

Typesetting is the process of taking the text and deciding how the “interior” of the book will look– the inside, where people actually read the text. Most typesetting happens now in InDesign, which is the same program the CA Lit Mag uses to design its publications! The typesetter decides what font the book will be in, edits the font to get rid of any weird spacing issues, decides how big the font will be, and many other wonderful things that I don’t know about. One of the important things that happens here is that the number of pages should ideally be in multiples of thirty-two: because “signatures” or groupings of pages are least expensive when they are in groups of thirty-two. This is why books sometimes have blank pages at the end: because it is less expensive to print blank pages than it is to have signatures in groups other than thirty-two!

Page-proofing is the process of, once everything is typeset, making sure that everything looks good and that, once again, there are no inaccuracies or typos. This is one of the last steps before the book is sent to the printer: so it’s important that all of the errors are caught!

Finally, the page proofs are “folded and gathered” — turning them into books with “signatures” of 32 pages folded in half, “gathered” or sewn, and then finally checked yet again for problems.  This all happens on the paper that will be used for the book, which is always of higher quality than the paper that comes from your printer.  Sometimes a cover is also printed out to make sure that the spine is the right width for the number of signatures that goes into the book.

And then the book is sent to the printer and, magically, becomes a book!

After that we go to the magical world of marketing, where author events, blog posts, and other things that sell the book happen.

Overall, UNC Press has been a great place to work in the past two days! I’ve definitely learned a lot about what goes into making a book a book, rather than an unedited manuscript sitting on somebody’s desk. Super cool, right?

Check here later for news from Flyleaf Books and Quail Ridge Books!

 

 

 

 

Drew Day 5 Working the site

Today was a half day we started by heading over to the TOA site and looking around he explained everything that was going on in the building and how they are building up for the MRI pad and what each bracing was as well as how the built the building it is a leaning technic were the build the cement walls on the ground and lean them up it is a more cost affective way of building. At the site we had the meeting they talked finance and how it was coming in under budget so what my boss said was that the meetings can be tense if things aren’t good like they were today. Then they went over sign placement and I actually pitched in an idea that they actually decided on in the end which was to make the sign a triangle and then the day was over. image

Liza Day 4: The Favorite

Out of the four days I’ve been here, today was probably one of my favorites. I came in and got right back to work on finding footage. Around 11, Josh and I sat down for coffee and discussed my interests and which department they would best fit into. I’ve mainly been working with production this week (as I’m shadowing an Executive Producer), but I found it fascinating to learn about all the different departments and how they play a crucial role in what McKinney does as an agency. Josh grew up in Taiwan and then moved to NY in high school. By the age of 17, he knew he wanted to make movies and attend art school, which I find very impressive. As I mentioned in the last blog, I asked Nick similar questions about his path to production and advertising. Listening to Josh tell his “life story” was extremely intriguing as Nick and even Miriam had completely different lives before McKinney than the life Josh had. Moreover, I love hearing about how people with distinctive backgrounds can end up working together for the same agency. Josh also introduced me to possible work experiences and internships I could consider when finding a job in the film and media industry. As I know Josh is extremely busy, I appreciated his insight and the time he took to discuss life as a producer with me.

Before the 12:00 meeting, I met with Erin, a studio artist for McKinney. She studied graphic design in college, something that has always interested me ever since I was in middle school! Erin walked me through her current project with “World of Coke.” She designs all the still advertisements for McKinney’s clients such as billboards, magazine ads, newspaper ads, and so on. I was amazed to learn that every single advertisement (picture, super, etc.) can only be used once. For example, an ad in a newspaper can’t be transferred and used on a billboard. An ad selling Coke in a specific magazine also can’t be repeated and used by another magazine company.
Additionally, Erin showed me Coke’s Brand Guideline that discusses the do’s and don’ts when McKinney is their AOR (agency of record). Each one of McKinney’s clients has a Brand Guideline, but it was so cool to see the detail a large company like Coke went into when creating a permission document. I realized that as a studio artist, the intersection between mathematics and design is used day in and day out. Because my two favorite subjects are math and any type of art & design, I was thrilled to learn about this possible career option.

At noon, I headed over to the conference room to sit in on a meeting for the new pitch. I enjoyed seeing the Creatives (who come up with the commercial idea), the producers, and the editors come together and review the work they’ve accomplished so far. We were able to watch a few complete commercial ideas, and I even saw my footage being used in almost all of them!

After watching certain commercial videos, the Creatives would respond both positively and negatively. For example, one Creative said “I’m not feeling what I want to feel.” He recommended changing the music and replacing some of the clips. “The contrast of the footage needs to be more jawing and more exciting”, said another Creative. I found it amazing to see how they came up with this “vision” and know exactly the way they want it to be executed.

After a delicious veggie burger at Only Burger, I came back to the office and continued working on my assignments and searched for more footage.

I’ve learned so much within my four days here, and I can’t wait to continue learning more!

-Liza

Only Burger

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Creating Ideas

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Such a modern space!

 

Liza Day 3: Hard Work Pays Off

What can I say, each day at McKinney seems to keep getting better and better! Throughout the morning, I continued searching Getty, Vimeo, and YouTube for all kinds of footage. In total, I’ve probably downloaded around 150-200 different videos and clips! This shows how important it is to have many options to choose from when making a rip. Also, because of the “perfectionist” I am, it takes me hours to find the “right” clip that I think would work well in the Creative’s commercial idea. I’ve had lots of fun doing this though because I then am able to see my footage come together and turn into a possible video that will be presented at the pitch.

After lunch, I observed how the two editors- Erin and Nick- take stock footage and turn it into a clean and curated video rip. This was awesome for me because they use a similar program that I’ve used in the past, Final Cut. I’ve worked with this program at home and in CA’s Video Productions Class to make edits, so I enjoyed seeing something I do for fun being executed in the real working world. Thank you Mr. O’Neill for introducing me to Final Cut last year! My experience using it has already paid off!:) Additionally, it was rewarding to see that Nick was able to use some of the videos and clips I selected over the past couple of days.

Towards the end of the day, I was able to meet with a different Nick who is a producer at McKinney. I asked him a lot questions about his career path and in particular, how he ended up at McKinney. It’s interesting to hear about what each staff member studied in college, whether they knew what they wanted to at an early age, and what brought them to the agency! Additionally, I’ve loved having the opportunity to connect with the staff here and observe their role in McKinney’s day-to-day routine.

Looking forward to my day tomorrow!

-Liza

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the entrance

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finding footage

Drew Day 4 the less exciting side

I was in the office all day today we had a finance meeting to start the day just talking about are there any tenants in any of there buildings not payed for at the moment and how much and do they need to pay anyone at the moment. The next thing we did was answer some calls fill in some of the people about the conference room upgrade from yesterday and then another person in the office gave me a job. I was working on a property inheritance so I had to find how much each of the persons 6 properties are worth and the space it took up and I marked those places on 15 different  maps to find this information I used the wake county tax website and the wake county gis which stands for geographical information service which is where you type in an address and you can find out what it costed and how much wake county thinks it is worth. Then we went to a 25 minute lunch to catch a phone meeting about the permit and what on the land was not all the way up to code yet for there PDC project. Then before I went home we had to prepare for the meeting today for the triangle orthopedics MRI pad which is what the picture is of it is to help figure out where the sign can go which I found out is a lot harder to figure out than I thought the pink lines are where the power lines prevent the sign from going and the yellow is the sidewalk and it can’t go there so on the other map s the orange are the 2 options for what the sign can be and where.image

Day 4- Child at Play

Today was a much different day then I was used to. Instead of shadowing my regular PT I got to shadow a PT from there pediatrics section. I was able to see the differences in doing pediatrics vs what I had been doing all week. The first patient that I saw today was about 4. He was having trouble with his posture and also staying on track and paying attention. This patient also had a low tone. Low tone means that his muscles are less firm and his joint appear looser. In order to get him to do a lot of the exercises that the PT needed him to do in order to strengthen his muscles she made them into more of games. Unlike when I was shadowing a PT who worked mainly on adults. She was able to work on his sitting posture by giving him bubbles to blow as she corrected his posture. Another thing we did with him was instead of walking to get water we wheelbarrowed to get water. This helped him strengthen his core, which is important in his posture.

Another patient I got to see today was a 10 month old baby. This baby had been favoring his left side and since at that age there bones aren’t as strong his head was starting to become flat on that side. What the PT was doing today was helping the baby roll over to the right side instead of the left. This was very cool to see because I didn’t know about baby’s being able to get a flat side to their head by favoring it.

I thought today was so interesting because it was so new for me and I got to see a different side to physical therapy then I had seen so far.

 

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Cool Conference Call

From beginning to end, the day could be described by the word productive. First thing Cameron and I met with a man named Lynn. Lynn specializes in LEDs, mostly working with variables like durability, color, brightness, construction, etc. HE even described a new technology innovating the light industry: phones. Now phones will be able to control lighting in a way never seen before. In cities with high crime rates it can be possible to install audio devices in outdoor light fixtures to detect gun shots and alert authorities. He also took the time to get to know Cameron and I and talk about the college process and a typical day in his position. After the meeting I got to meet Michelle, Cameron’s scientist, and she explained the devices they are working on to measure the amount of harmful particles created by cooking stoves in impoverished countries. After this, I spent a good part of the day cleaning the lab before the big conference call. During my awesome cleaning experience, Phil introduced me to polymers – a plastic with a low melting point which makes it easily melted and molded. When the plastic hardens, however, it becomes very durable and solid. We melted some of our own polymer in hot water and I scupted it into a ring . Next came the more serious part of the day! The “conference call” was really a high profile meeting explaining the outcomes of the testing (on the HIV project) to major donors. We watched the presentation on a projector and listened to the conversation (in case Phil had to be called on to explain a part of the research), while simultaneously running tests for the HIV project. At one point I observed plastic under a microscope to view the individual crystals. I also got to do much of the tests (yay pipetting!) on my own today. Nothing like science and a movie to end the day (or a conference call and some testing is good too)!

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Polymer! 

Day 4 – The Good Samaritan (WRAL)

I spent my day riding around the triangle with Amanda Lamb, a reporter at WRAL, and Chad Flowers, her photographer. We started off the day at the Justice Center in Downtown. Amanda said that she started everyday there looking at all the arrest & search WRAL - Justice Center
warrants from the last day or so. She does this to see if any interesting cases come up that they might want to cover, or to see if any new leads on cases they are already working on. Mostly they look for cases involving people who would be a danger to the general public. Around the Justice Center the topic of interest seemed to be the arrest of two women who broke out into a fight the day before. Most of the reporters we spoke to were annoyed by the story because TVZ, or ABC11, was making a big deal about it because they had someone on the scene yesterday who was able to get video of the incident. I also got a brief tour of the building, I was told that things were pretty slow today as not much was going on. The highlight of the trip seemed to be the spotting of two women dressed in a Super Girl outfit and carrying a Piglet backpack.

After our visit to the Justice Center, it was time to start working on the story for the news today. After some debate, it was decided that we would follow up on a lead about a Good Samaritan from a motorcycle accident that occurred last night. It sounded much more promising than the story the station originally wanted to cover about a gym closing. Chad was a little worried about the direction of the story due to the fact that the driver of the motorcycle who ended up dying was the one who was at fault during the accident. So instead of covering the crash itself, it was decided to frame the story around what our Good Samaritan’s experience was.

Once Amanda was able to contact her we decided on a meeting spot out in North Cary. After a quick spot of lunch we met up with the young woman for an interview. She was very cooperative and I am very moved by her WRAL - Interviewing Ashleystory. She got to the scene of the accident, she thought, very soon after it happened. She pulled over to the side of the road and made her way to the driver of the motorcycle. She explained that he was in very bad shape, covered in blood, as well as not breathing and no pulse. She began to give him CPR. She didn’t stop until the police and EMTs arrived a few minutes later. She noted that she was the only one who was trying to help the young man. An older gentleman had come over to her but exclaimed that he didn’t know what to do, while all the other people either just watched from afar or didn’t stop at all. She was very vocal about her opinions on that matter.

Once the interview was over we headed back to the WRAL studio. There the footage from the accident the night before and the interview from today were going to be edited together. While Amanda was writing the script for her story I sat in a planning meeting for the news shows that evening. After that, I sat with the women at the news desk. They are the people who monitor all the police radios and other news sources to determine if anything news worthy is happening. If there is something interesting happening they will dispatch teams of reporter to the scene.

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Once Amanda was done with the script, I went with her and Chad to film the bridge in the
control room and then to the recording studios to record the voice over for the package. Then I sat with Chad while he edited all the pieces of the puzzle together. Then the story was done and all ready to be aired on the 5 o’clock news. I left before they aired it on television but I got home in time to watch it.

Here is a link to the story on the WRAL website: http://www.wral.com/good-samaritan-stopped-to-help-man-after-crash-near-rolesville/15730542/

-CJ

Saying Goodbye (Last Day @AMM)

Today was my last day at Alliance Medical Ministry. Like yesterday, Dr. Lewis started seeing patients at 8:30 am. Today was a very busy day with some unexpected challenges .I can’t say anymore about the challenges because of doctor-patient confidentiality. However, I can mention that some of the things we discussed included glaucoma, celiac disease, anemia, hernias, and bariatric surgery. Dr. Lewis  was extremely willing to answer my questions about these topics. At around 12 pm Dr. Lewis was still seeing patients back to back but she allowed me to go on my lunch break anyway. By the time I finished lunch Dr. Lewis had already finished up with her last patient of the day. So for the remainder of my time at Alliance I stayed with Dr. Lewis as she made phone calls and  took notes on her patients. We even had a chance to chat a bit before I left the practice. Overall, I have had a fantastic time at AMM. Dr. Lewis was the perfect doctor to shadow as she truly cares about her patients and goes above and beyond to give them the best care possible. Both her patients and the nurses I’ve spoken to speak very highly of her. Not only has she been a great teacher, but she’s also encouraged me and given me advice. I’m confident that I will keep in touch with Dr. Lewis well after this work experience program. AMM pic 3

Pictured above are my parting gifts from Dr. Lewis ❤ 

-Biruk

Day 4 – Road to Recovery

Unfortunately, I woke up this morning with a bad migraine. I was sad that I wasn’t well enough to go to Raleigh Orthopedics for my internship today. After I rested up all day, I started to feel better, and began researching this evening. I researched more information about Raleigh Orthopedics. Since I am very intrigued with dry needling, I learned more information about it (click to read article/watch videos). I learned that the needle used is a thin filiform needle. The needle penetrates the trigger points a muscular tissue. I watched a few videos on how to dry needle, but I still don’t have the experience to try it on a patient :). In addition, I watched patient stories to see how much it helps them. I suggest that you check out the link above to see all of the interesting videos and articles about dry needling.

I also researched which colleges/universities in NC have physical therapy programs. Some of the schools that NC that have PT programs are Duke, UNC, Elon, Western Carolina and ECU. I was surprised that UNC has a 100% 1st try license exam pass rate, and Duke only has 93%. I thought UNC and Duke would have more similar rates, or Duke would have a higher rate.

I am getting excited to intern tomorrow! I wish I could’ve interned today!!

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Definitely not as exciting as being at Raleigh Orthopdics…but here is a picture of me researching.