When you think of music, marketing is hardly the field you most directly associate it with. In fact, you’d probably think they have little to no relation what so over. However, I discovered today that the two, and especially within Centerline, are pretty much dependent on one another. I spent today with a digital sound designer who’s job is to ultimately transform a soundless video into something inspiring- its a heavy task to say the least! His work ranges from embellishing videos with popping noises or the squeak of a hamster, to entire full production songs. His desk area was decorated with an array of gadgets and instruments with a large synthesizer, electric percussion board, guitar and  trumpet to name a few. He showed me how each of the digital synthesizers and percussion boards work and being a musician myself it was a really cool experience. We watched some of the projects he’s worked on in steps: beginning with the original video submitted to him, then the first layer of music added,then the other and so on. As the process progressed I was able to see how the entirety of the video’s vibe would change at the simple addition or subtraction of an instrument. It really is amazing just how much music and sound can turn a fairly complex video of software jargon into something beautiful or funny or interesting. After my time in sound, I sat down with a woman from the strategy department, which is a fairly new department at centerline. I heard about her job and the purpose of strategy at the agency and the consulting work that she does for clients. We also went into discussing her work and education in PR and the experience she had at working at big PR agencies in New York and what lead her to centerline. Through talking to her I was able to learn a bit more the marketing and PR industries, and the diversity within agencies. I’m starting to get excited about all the places I’ll be in years to come!

Evie