What can I say, each day at McKinney seems to keep getting better and better! Throughout the morning, I continued searching Getty, Vimeo, and YouTube for all kinds of footage. In total, I’ve probably downloaded around 150-200 different videos and clips! This shows how important it is to have many options to choose from when making a rip. Also, because of the “perfectionist” I am, it takes me hours to find the “right” clip that I think would work well in the Creative’s commercial idea. I’ve had lots of fun doing this though because I then am able to see my footage come together and turn into a possible video that will be presented at the pitch.

After lunch, I observed how the two editors- Erin and Nick- take stock footage and turn it into a clean and curated video rip. This was awesome for me because they use a similar program that I’ve used in the past, Final Cut. I’ve worked with this program at home and in CA’s Video Productions Class to make edits, so I enjoyed seeing something I do for fun being executed in the real working world. Thank you Mr. O’Neill for introducing me to Final Cut last year! My experience using it has already paid off!:) Additionally, it was rewarding to see that Nick was able to use some of the videos and clips I selected over the past couple of days.

Towards the end of the day, I was able to meet with a different Nick who is a producer at McKinney. I asked him a lot questions about his career path and in particular, how he ended up at McKinney. It’s interesting to hear about what each staff member studied in college, whether they knew what they wanted to at an early age, and what brought them to the agency! Additionally, I’ve loved having the opportunity to connect with the staff here and observe their role in McKinney’s day-to-day routine.

Looking forward to my day tomorrow!

-Liza