When I first heard I was interning for a marketing company I had absolutely zero expectation of having some of the opportunities I’ve had so far. Sure I assumed I would get to see some fascinating projects or meet many talented individuals, however I never assumed I’d get to have a day like today. For the first half of this lovely and shockingly hot thursday, I spent my time listening to a company presentation and then sat down with one of the graphic designers named Sarah. I saw much of her work and sat in on a meeting that she had with some of the other members of the creative team, the project managers, and the creative director. She was working on a website page for a company that I can’t disclose, however it was really interesting to see the details that go behind creating a website. We discussed the various requirements certain brands demand, such as specific color palettes and prints to include and also looked at what a typical finished project would look like. Following that I got to sit in on a pretty important meeting with Sam and some of the marketing individuals for a pitch they were giving their client. I really got to see first hand the process of pitching varies ideas, receiving client input, and then coming to a compromise and a clear consensus. The meeting went perfectly for the team, as their ideas seemed to have gone down extremely well with the client. The creativity involved in the marketing process was really wonderful and out of all the experiences so far I’d say it made me feel the most in my element. As I was listening I loved just thinking of my own solutions to the problems the clients proposed, and really seeing what sort of concepts I could come up with. The sheer amount of creativity, especially when transforming quite a flat product into something exciting and entertaining, was impressive to say the least. After the success of the meeting I headed over to CAM to visit a shoot for a video Centerline was making for one of their clients. Getting over the beauty of CAM and the building itself was one thing, but watching a shoot in the place was just a whole other experience. I got to see up close the tedious precision that goes into video shooting and some of the vast equipment used. For anyone who knows me well they know that there’s nothing I love more than a photo or a video shoot ( other than Beyonce, asian food and harry styles), so today was definitely a special one. It was so worth the $40 parking ticket!!

Evie