Fortunately my second day at McKinney was just as successful as the first! I felt more comfortable in the office and I definitely could tell I was starting to get the hang of things. I continued searching for footage to be used in the pitch, as it’s essential for the editors to have a lot of options to choose from. In addition to Getty Images, I use Vimeo and Youtube to collect different types of rips. Instead of simply downloading these videos, I use Snap-Z (like the snipping tool but for videos) to save the exact portion of the video I need.

Around lunch time, I met with Miriam, another producer at the agency. She explained how McKinney functions and how things normally look throughout the month. McKinney has worked with Kristen Bell and Dax Shepard for many Samsung commercials. They also make commercials for Crocs, SEC ESPN, Sherwin Williams Color Chips, Mentos, and possibly the new pitch! I was surprised to learn about all the different components that make one commercial happen. For example, if you are working with animals, an animal trainer and veterinarian of some sort need to be present at the shoot. If you are filming a commercial for paint, a medic must be on set because the paint is categorized as a “chemical” or “poison”. Furthermore, I enjoyed asking questions and having a deeper understanding of the work life in an advertising agency.

Link to McKinney’s website: http://www.mckinney.com

I decided to work though lunch and continue collecting footage. Tomorrow, we will discuss music options and I’ll get to see what an editor does compared to a producer.

-Liza