As my first day at Centerline comes to an end, I believe It’s safe to say that things are looking promising. Entering the professional world was daunting to me, and for a multitude of reasons. My age and lack of direct experience with the marketing industry especially, are two examples that probably make me the most apprehensive. That being said, however, I think the opportunity to learn about something beyond anything I’ve experienced Is far more important than my anxiousness for being pushed out of my immediate comfort zone. Fortunately for me, centerline didn’t make the transition difficult. On my first day I’ve already seen some of Centerline’s strongest attributes in all their glory. The unique architectural style, urban vibe and welcoming employees stand out the most to me. Work spaces here are surrounded by white board walls, and egg shaped chairs dangle from the ceilings. The building is devised pretty much into departments, ranging from animation and video production to editing and client recruitment. As my first day was ultimately focused on getting settled in I got to do a bit of research on Centerline’s marketing work as well as watch one of their round table discussions on retargeting. I learned quickly that centerline’s largest focus and almost mission statement, if you will, is on content based marketing and creating a product that tells a story. I’ve gathered that the work that goes on at centerline is an absolute synthesis of department upon department that eventually results in one cohesive product. Throughout my day I also had the opportunity to sit down for a thai curry, walk around downtown raleigh and talk to one of the agency writers about her time at NYU. Throughout my weeks it looks like I’ll potentially be doing a Snap chat takeover on the Centerline account and maybe even go to one of the production shoots. From the wise words of Annie- I think I’m gonna like it here!